Cookie Policy

1. Introduction

Our website, https://ragberry.de (hereinafter referred to as "the website"), uses cookies and similar technologies (collectively referred to as "cookies" for simplicity). Cookies may also be set by third-party services we engage with. In this document, we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small file that is sent along with pages of a website and stored by the web browser on your device. The information stored therein can be transmitted back to our servers or to the servers of relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website functionally and interactively enhance. It can be executed either on our server or locally on your device.

4. What is a web beacon?

A web beacon (also called a pixel tag) is a small invisible text fragment or image on a website that is used to analyze website traffic. It can capture various information about your user behavior.

5. Cookies

5.1 Technical or functional cookies

These cookies ensure that certain parts of our website function properly and that your user preferences remain stored. Functional cookies make it easier for you to use the website, such as storing form entries or shopping cart contents. These cookies can be set without consent.

5.2 Marketing / Tracking Cookies

These cookies or other forms of local storage are used to create user profiles, display advertisements, or track you across multiple websites for marketing purposes.

6. Placed Cookies

6.1 Google Fonts

Purpose: To display and embed fonts to improve web design and user experience

Category: Functional/Marketing Cookies (consent required)

Google Fonts loads fonts from a Google server and transmits personal data such as IP address, browser information, and requested URL to Google LLC. This data transmission requires consent in accordance with TDDDG and GDPR.

6.2 Google Analytics

Purpose: Web analysis for statistical evaluation of user behavior, reach measurement, and website optimization

Category: Analysis Cookies (consent required)

Google Analytics sets cookies to collect and process user data for analytical purposes. The collected data is transmitted to and processed by Google. Consent is mandatory.

6.3 Google Tag Manager

Purpose: Management and central control of website tags and code fragments of other services

Category: Technical/Marketing Cookies (consent required)

The Google Tag Manager autonomously accesses device information and loads other tracking codes. Since it is not technically essential for website operation, it is subject to consent requirements according to § 25 TDDDG.

6.4 Google Ads

Purpose: Ads placing, conversion tracking, and remarketing for placing targeted advertisements

Category: Marketing/Advertising Cookies (consent required)

Google Ads cookies are used for tracking advertising activities, measuring conversions, and behavior-based advertising. These cookies require consent as they process personal data for advertising purposes.

6.5 Meta Pixel

Purpose: Reach measurement, conversion tracking, and targeted advertising on social media

Category: Marketing/Social Media Cookies (consent required)

The Meta Pixel tracks user behavior for advertising purposes and transmits personal data to Meta. Explicit consent is required as they are non-technical cookies for marketing purposes.

6.6 LinkedIn Pixel

Purpose: B2B marketing, conversion tracking, and remarketing on the LinkedIn platform

Category: Marketing/Social Media Cookies (consent required)

LinkedIn Pixel sets cookies for marketing purposes and transmits data to LinkedIn Ireland. Consent is required prior to activation, as the service is not necessary for website operation.

6.7 Clarity

Purpose: User behavior analysis by recording sessions and creating heatmaps

Category: Analysis Cookies (consent required)

Microsoft Clarity records user behavior in detail and sets cookies for recognition. Due to extensive data processing and storage in the US, consent is mandatory.

6.8 Other services (e.g., Web analysis, CDN etc.)

Purpose: Technical functionality, security measures, content delivery, and basic web analysis

Category: Mixed - depending on the specific service (partly technically required, partly consent required)

This category includes various services serving different purposes. Technically necessary cookies for CDN functionality or security are consent-free, whereas web analysis tools require consent.

7. Consent

On your first visit to our website, we show you a pop-up with a cookie explanation. By clicking "Save settings," you agree to the use of the cookie categories you selected. You can deactivate cookies via your browser. Please note that the website may no longer function correctly if you do so.

7.1 Manage your consent settings

  • Functional: Always active

  • Marketing: Optional

8. Activating/deactivating and deleting cookies

You can set your internet browser to automatically or manually delete cookies. You can also specify whether certain cookies should not be placed or a warning message is displayed before a cookie is stored.

For more information, see your browser's help function.

Note: If all cookies are disabled, our website may not function properly. After deletion, cookies will be set again upon next visit.

9. Your rights regarding personal data

You have the following rights regarding your personal data:

  • Right to information about the purpose, scope, and duration of data processing

  • Right to access your stored personal data

  • Right to correction, addition, or deletion

  • Right to withdraw consent

  • Right to data portability

  • Right to object to data processing

To exercise these rights, please contact us using the contact details below. You also have the right to lodge a complaint with a data protection authority.

10. Contact details

For questions or concerns about our cookie policy, please contact us:

DMR3NER DIGITAL UG (limited liability)

Bernadottestraße 75

22767 Hamburg, Germany

Website: https://ragberry.de

Email: info@ragberry.de

Phone: +49 1525 951 34 58