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Frequently Asked Questions
Here you will find answers to the most important questions
What is AI SEO?
AI SEO refers to the optimization of websites and content for AI-based search and response systems like ChatGPT, Google AI Mode, or Perplexity. The goal is for brands to be understood, cited, and recommended by AI.
Why is AI SEO relevant today?
More and more users are researching and making decisions using AI systems. Without AI optimization, brands lose visibility where decisions are prepared or made.
What is the difference between AI SEO, GEO, AEO, and LLMO?
These terms describe different perspectives on the same topic: - GEO: generative AI answers - AEO: direct AI answers - AI Search Optimization: AI search systems - LLMO: Large Language Models We combine these approaches under the term AI SEO.
For which companies is AI SEO worthwhile?
For all companies whose target audiences use AI for research or decision-making. Especially for SMBs, there is an early competitive advantage.
How is visibility measured in AI systems?
AI visibility is not measured by traditional rankings. Instead, we analyze things like: - Mentions and quotes in AI responses - Contexts of recommendations - Positioning within responses - Changes over time - and—where possible—AI referral traffic
Is AI SEO measurable and economically viable?
Yes. AI SEO has both a direct impact (e.g., through clicks from AI systems) and an indirect impact by influencing purchasing and decision-making processes. The benefits manifest as additional visibility, higher brand preference, and sustainable demand.
What ROI can be expected from AI SEO?
The ROI cannot always be calculated in the short term and on a click-based basis. Instead, we optimize a sustainable, AI-based demand channel whose impact can be traced through visibility, traffic, and conversions.
Does optimization for AI systems replace traditional SEO?
No, SEO remains important. However, more and more users are directly querying AI systems. We combine proven SEO with innovative GEO for maximum reach across all forms of search.
Do you also offer classical and technical SEO?
Yes. Technical SEO and traditional SEO form an important foundation. We combine these with AI SEO methods to increase visibility in both traditional search engines and AI systems.
What is it like working with you?
Typically, we start with a free initial consultation or a compact audit. Then, we jointly define the next steps - whether as a project, consultation, or optionally as a retainer.
Do you provide guarantees for visibility or rankings?
No. AI systems operate dynamically and without a fixed ranking logic. We do not guarantee placements, but rely on transparent measurement, clear methodology, and sustainable optimization.